Prudentia was the financial advisor to one of the founders of Hawaii Express on exiting the company

Taivo Luik is one of the founders of Hawaii Express and a long-term member of the company’s management. Hawaii Express in one of the leading retailers of high-quality sports and leisure equipment in the Baltic States. They represent several well-known sporting goods brands in the Baltic States, such as Scott. Hawaii Express is one of the companies who has been economically successful during the Covid crises, as consumers have shifted their spending to leisure and overall fitness during that period.


The deal was advised by Illar Kaasik, Managing Partner at Prudentia Tallinn.